Innsbruck, May 2023 - Tirol Werbung announce their new "Great Trails Tyrol" for Mountain Biking and publish the first dedicated collection of Gravel Rides in Tyrol.
Great Trails Tyrol Award
The winners of the awards for the top five Mountain Bike Trails in Tyrol were selected by a jury amongst a total of 115 dedicated mountain bike trails in Tyrol. The voting took place for the following categories and trail characteristics: All-In-One, Landscape & Nature, Family Trail, Freeride and Alpine.
And the different awards for the Great Trails Tyrol go to:
All-In-One Fleckalm Trail I Kitzbühel, Landscape & Nature Plamort Trail I Nauders, Family Trail Högtrail I Serfaus Fiss Ladis, Freeride Peter Sagan Trail I Lienz and Alpine Fernar Trail I Bike Republic Sölden.
Find all the details here:
Top Five Gravel Rides in Tyrol
From tarmac to trails - gravel biking takes us back to the beginnings of mountain biking, somewhere in the 80s racing road bikes with dropper bars down gravel and fire roads as well as rooty trails. Modern dropper bar gravel bikes are the perfect hybrid of the lightness of road bikes and the capability of mountain bikes - and while you might not necessarily be into wearing brightly coloured riding gear, you will most likely have the same adventurous spirit as those riders back in the 80s.
One thing is for sure: The Top Five Gravel Routes of Tyrol collated by Tirol Werbung will make your little gravel heart beat faster:
Tannheimer Tal Loop, Lechtal Loop, Imst Loop, Seefeld Loop and the Kufsteinerland Loop.
Find all the details here:
The Magic of Gravel Riding - "Radln" by Lukasz Kus
There is magic in riding bikes. And Lukasz Kus has captured this special magic with his edit "Radln" [Cycling] as part of the cycling production for Tirol Werbung. So take a moment, press pause in life and play this video - you will want to get on your bike and escape to nature.
Watch "Radln" by Lukasz Kus
In Our Element
With all the challenges and expectations of these kind of productions - availability clashes, logistics, permits, looming deadlines and of course what can be described as mixed pickles when it comes to weather forecasts - being able to work on bike projects (when your passion is anything bikes) for a living is a massive bonus that we are immensely grateful for.
We would like to thank Tirol Werbung and their agency Molle & Korn for entrusting us with the project. Thank you Sebastian Schels (MTB photography) and Olaf Unverzart (gravel photography) for making work fun no matter how hard you have to pedal. And of course a very special thanks goes out to our fantastic athletes for their hard work and passion - come rain or shine!
Thank you for supporting this project: Kurt Tropper I TVB Kitzbüheler Alpen-Brixental, Katharina Monz I TVB Tiroler Oberland, Manuela Holzknecht I Bikerepublik Sölden, Elvira Blassnig I TVB Osttirol, Lilly Schäfer I Bike School Serfaus Fiss Ladis and Reinhard Walch I Vice Mayor of Fendels.
Last but not least - all the love and biggest thank you to Lukasz Kus, creative director of this production. It's been such a huge pleasure working with you! Please come back soon...
Production
- Client: Tirol Werbung
- Overall Production: Molle & Korn
- Creative Director / Videography / BTS Photography: Lukasz Kus
- Local Producer: Rocketfuel
- Photography: Sebastian Schels (MTB), Olaf Unverzart (Gravel)
- Athletes: Alex Koltai, Tim Lenz, Sabine Schipflinger (MTB) I Celine Blochberger, Pamela Auer, Thomas Krimbacher (Gravel)
Meet Rocketfuel
About Rocketfuel
Rocketfuel has been mastering the rocket science of impactful marketing since 2021. Founded by two mountain-lovers, one edging more on the extreme, the other one more bothered about a decent Kaiserschmarren to balance out the exercise - both united in the love of bikes and a huge dislike for all the marketing blahblah in this world.
Brand Consultancy. Communication. Media Production.
Rocketfuel - this is the sign you have been looking for.