New Image Videos for the "Ja zu Tirol"- Campaign of the Tyrolean Chamber of Commerce

The "Ja zu Tirol"-Campaign [Yes to Tyrol] developed by Tyrolean Chamber of Commerce [Wirtschaftskammer Tirol] and its accompanying video series, play an important role in the promotion of regional trade and businesses in Tyrol. For this new episode promoting the Tyrolean Hallmark Dance Schools, Rocketfuel has delivered the video concept and idea. Our challenge was the multi-layered target group, from 14-year-old Teenagers scrolling through TikTok to pensioners watching the image video on the screen at the bus stop just around the corner.

We would like to say a huge thank you to our leading actor Daniel Hug, who has this extra special talent of making people laugh and bringing stories to life (and yes! he can dance), and to Theresa Pichler, who embodied the female part of the dance with so much joy and energy. A big thank you to the Polai family for your support: Thank you for the many dance lessons, finding the extras, the locations and of course for all your know-how! Big shout out to all the extras for your motivation and positive vibes during the shoot.

Last but not least we would like to thank Sabine Riepl and Fabian Kathrein of the Tyrolean Chamber of Commerce for their support and trust with this project. 

Fancy Tree Films: Director & DOP, Post-Production

Rocketfuel: Idea, Concept, Producer, Co-Director

Rocketfuel has been mastering the rocket science of impactful marketing since 2021. Founded by two mountain-lovers, one edging more on the extreme, the other one more bothered about a decent Kaiserschmarren to balance out the exercise - both united in the love of bikes and a huge dislike for all the marketing blahblah in this world.

Brand Consultancy. Communication. Media Production.