New Image Video for the "Ja zu Tirol"- Campaign of the Tyrolean Chamber of Commerce

The "Ja zu Tirol"-Campaign [Yes to Tyrol] developed by Tyrolean Chamber of Commerce [Wirtschaftskammer Tirol] and its accompanying video series, play an important role in the promotion of regional trade and businesses in Tyrol. For this new episode promoting the Tyrolean Fitness Centres, Rocketfuel has delivered the video concept and idea. Our challenge was the multi-layered target group, from 14-year-old Teenagers scrolling through TikTok to pensioners watching the image video on the screen at the bus stop just around the corner.

We would like to thank Sabine Riepl and Fabian Kathrein of the Tyrolean Chamber of Commerce for their support and trust with this project. 

Special thanks goes out to our main actor Hans Danner, who unleashed the hero of our story. To Melanie Miklos, for being the daughter full of energy. Thank you also to Alois Fauster, group representative of the Tyrolean Recreational and Sport Facilities within the Tyrolean Chamber of Commerce and owner of Alfa Sports & Spa, and Hermann Wieser, owner of the Olympic Gym - both for their tremendous know-how and providing us with perfect filming locations. And last but not least very special thanks to Pamela Auer for the wonderful kitchen and letting us raid her fridge ;)

Fancy Tree Films: Director & DOP, Post-Production

Rocketfuel: Idea, Concept, Producer, Co-Director

Rocketfuel has been mastering the rocket science of impactful marketing since 2021. Founded by two mountain-lovers, one edging more on the extreme, the other one more bothered about a decent Kaiserschmarren to balance out the exercise - both united in the love of bikes and a huge dislike for all the marketing blahblah in this world.

Brand Consultancy. Communication. Media Production. Rocketfuel - this is the sign you have been looking for.