Innsbruck, 24. November 2022 - The VF Corporation has completed a photo production for their The North Face brand in the Alpine landscape of Tyrol, covering both summer and fall/winter stills assets requirements.
Finding Three Seasons in One - Alpine Magic at its Best
The North Face have set an exciting challenge for us at Rocketfuel with their recent photo production in Tyrol, which was scheduled in order to capture additional image assets for the TNF SS22 SUMMER CAMP, FW22 GENERIC HIKE/RUN and FW22 HOLIDAY campaigns. The production took place in spring 2022 and the imagery is intended for digital campaigns and dealer communication in EMEA, Russia, UK and Turkey.
It's been a huge pleasure for us at Rocketfuel supporting the VF Corporation / The North Face as local producer and location scouts for this comprehensive stills assets project.
We would like to thank Nico Pätzold of Agentur Upfront Foto & Film GmbH for entrusting us with this project, the fantastic Ray Demski for his magic behind the lens, Christoph Kreutzer and Andre Costa who supported the production with their knowledge and passion - as well as our models and athletes who mastered every challenge they were faced with on the mountain.
Special thanks goes out to all the local crews and mountain guides who made this production possible at the Hintertuxer Glacier, Kauntertaler Glacier, Birgitzer Alm and last but not least Lensecape Productions.
Production
- Client: VF Corporation / The North Face
- Overall Production: Agentur Upfront Film & Foto GmbH
- Photography: Ray Demski
- Local Producer: Rocketfuel
- Tourism Partner: Hintertuxer Gletscher, Kaunertaler Gletscher
- Athletes: Aurel Baker (Ski), Ben Kalra (Ski), Lena Koller (Run, Hike), Brian Wörndl (Run, Hike, Holiday, Summer Camp), Celine See (Holiday, Summer Camp), Aidjan Imhof (Holiday, Summer Camp), Sebastian Ganahl (Holiday, Summer Camp)
Meet Rocketfuel
About Rocketfuel
Rocketfuel has been mastering the rocket science of impactful marketing since 2021. Founded by two mountain-lovers, one edging more on the extreme, the other one more bothered about a decent Kaiserschmarren to balance out the exercise - both united in the love of bikes and a huge dislike for all the marketing blahblah in this world.
Brand Consultancy. Communication. Destination Development. Content Production. Rocketfuel - this is the sign you have been looking for.